1. Be authentic. If you're passionate about donuts but think true crime is where the audience and money are. Make a show about donuts!
  2. You don't need a studio, your phone will record passable audio to try out your idea.
  3. Mix it up. No 45 minute monologues. Mix different voices and different ambient sounds. I'm sat in a park writing this and the birds are chirping. Capture the distinct sound of where you record.
  4. Don't eat or drink! No one likes listening to someone else to a relative stranger slurping a pigeon smoothie.
  5. Edit. You could use various paid for audio editing software or a simple free app. Go Google options but record more than you end up using. Editing is where the magic happens.
  6. If searching for inspiration with Serial aspirations ensure you have access to primary sources and document your investigation from the very beginning.
  7.  It'll happen! Jamie Morton discovered his Dad had written an erotic novel. He, James and Alice turned familial shame into comedy gold. See first point, be authentic! 
  8. Think about your desired audience. Your show can be daily and 3 minutes long with people consuming it on Twitter or Facebook. Or it can be 25 minutes long and aimed at the caffeine deprived commuter
  9.  Time. PodQuest is about uncovering new innovative voices and audiences that aren't already listening to podcasts. So think 5 to 25 minutes not 60 to 90.
  10. Think season. Committing to a daily or weekly show is a big commitment. Don't be afraid of thinking of about a season of 6 episodes, gathering feedback and growing from there.